THE IMPORTANCE OF TRUST

  • Since the 1990's credibility consistently ranks as the top quality viewers look for in a website.

THE IMPORTANCE OF TRUST

  • Since the 1990's credibility consistently ranks as the top quality viewers look for in a website.

We build credibility using

Top Industry standards

FACT: Visitors will spend more time, and money on a website they trust…

Design Quality

Site appearance must be professional and legitimate. Navigation & landing page content should be well organized.

Mistake: not proofing

Tyop's, broken links, and bad grammar quickly degrade credibility. Extra effort should be put forth to ensure content is correct and accurate.

Upfront Disclosure

Sites need to have a feeling of transparency where desired information is easy to find.

Mistake: Breaching Trust

When websites ask for too much information too soon it's like being too forward in a romantic relationship. It usually doesn't go well....

Comprehensive, Correct, & Current Content

To build credibility, sites should provide enough content to answer the majority of vistor questions.

Mistake: outdated material

Some content needs an "expiration" date. After that date, it begins to degrade the credibility of the site.

Connected to the rest of the web

Webpages should have links in and out. It conveys transparency and confidence.

Mistake: being isolated

When websites do not have external links, they give the feeling as if they have something to hide - even if they don't.

Want to see more?

Brief Case Study : Three Mountain Retreat

Obstacles Faced

  • Dated Logo & Website Design
  • No Social Media Presence
  • No sense of a Brand Story

Enter Pillsbury Creative

  • New Brand Strategy - New Logo, New Website, New Vision
  • Intuitive Website Design
  • Social Media Platform

The Results:

  • New Groups Coming to Facilities
  • Sense of Vision for Retreat Center
  • Building Following on Social Media
Before After
Meet
Chris Pillsbury
Owner of Pillsbury Creative

“My clients always inspire me with their stories and passion.  This inspiration becomes fuel for the design.”

an experienced designer

I have 10+ years of experience building websites, graphic design and video work. A large portion of this experience took place while I was a student at Baylor University and as I served as Music Minister at FBC Clifton.  In February 2019, I decided to create my own company and go it on my own. 

Trust. Credibility. Story

These three pillars tell customers that you innately understand their needs. If your website/logo/branding/marketing does this, the results are powerful and profitable. If you want someone to accomplish this, I’m your guy. I’ll likely be more expensive, because quality always costs more. 

“Wow!  This is more than I hoped it would be”

 – a former client’s initial reaction to their website

Scroll to Top